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Lucy

Baldwin Fuller

Marketeer

Hello! With over 12 years experience in both commercial and brand marketing, I've got the perfect blend of skills to take your organisation further than before.

My Key Skills

Strategy planning & execution

Objective setting

360 Campaign planning & management

Territory adaptations

Team leadership

Partnership acquisition & management

Forecasting & budgeting

Creative direction & execution

Brand building

Online & offline customer experience

Where i've worked

ZONE3: World-leading triathlon & open water swim brand
Secret Linen Store: luxury homeware company
Wiggle: Global multi-sports retailer
Goodwood: International events, experiences and hospitality
AKA: Global entertainment marketing agency
Chichester Festival Theatre: UK's number one producing house

Partners I've worked with

A taster of my achievements

Successfully negotiated on multiple partnerships, including securing a monetary saving of 60%.

Achieved 51% YOY customer number growth.

Delivered a 66% YOY sales growth.

46% increase in AOV YOY for new customers

Achieved a lifetime frequency of 1.77, up from 1.53 YOY for returning customers

Executed USA events delivering a return of 750% in event sales in our first ever event there.

Delivered adidas UltraBoost20 campaign, achieving 74% YOY sales uplift.

Sat on two Senior Management teams

Briefed & managed numerous photoshoots with industry leading photographers

Implemented new systems, processes and platforms

Researched, designed and launched brand experiences alongside external partnerships.

Managed teams of seven within brand, content, partnership ecommerce and global marketing.

Feedback

'Lucy is an insightful marketeer with the ability to understand a brand and take it to the next level...she would be a positive asset to any business.' Mike Storey (ZONE3 General Manager).

Lucy was always available to help my team and I. She strives for and achieves excellence & was a valuable team player. Her strongest qualities are her eye for detail, thinking outside of the box and pulling people together. Very helpful when juggling so much variety across many different customers & countries. She has the ability to work on multiple tasks and still be focused to deliver high quality results. I can easily say she is one of the best I have worked with.’ - Michael Booth (Head of International Sales at ZONE3).

‘Best manager I've had…she made everything incredibly straightforward. With regular catchups, she helped me develop a lot of key skills that I'll be able to use throughout my career.’ - Charlie Merton (direct report at ZONE3)

‘Professional, genuine, personable and exceptionally intelligent, working with Lucy truly was a pleasure. With sales and marketing being so closely linked I worked closely with Lucy on several projects…Despite managing the majority of these projects, Lucy went above and beyond on numerous occasions and was never afraid to get stuck in and help out…’ - Patrick Tarry (colleague at ZONE3)

‘...She [Lucy] is a brilliant collaborator and creates great team morale. Lucy will strive to relieve her team of any high work load by helping team members prioritise…she will support you in any tough decisions and always ensures business needs are met. Lucy’s research into the overarching marketing strategy for the year set us all up to meet our targets and objectives. I cannot fault Lucy’s work ethic.' - Lia Stubbings (direct report at ZONE3)